DOXTV Teams with NDS for DVR Rollout in China

BEIJING: DOXTV is looking to provide pay-TV platforms in China with new set-top boxes delivering DVR and push VOD functionality, working in conjunction with NDS.

DOXTV is using secure NDS XTV DVR technology, VideoGuard conditional access and MediaHighway middleware to bring these advanced services to the Chinese pay-TV market. With its exclusive Chinese broadcast rights to a range of premium content, including Hollywood blockbuster movies, dramas, entertainment and educational programming, DOXTV plans to launch its service with cable operators, delivering 3,000 hours of international and local content in both standard and high definition. “Using NDS solutions will enable us to offer our wide range of premium content to a large audience with the knowledge that it will be securely delivered and that viewers will be able to watch it whenever they wish," said Yi Peng, the CTO of DOXTV. "We are very proud of the design work we have done with NDS to create an advanced interactive user interface to help them do this. NDS is the world’s leading conditional access provider, which gives us a real advantage when negotiating distribution agreements with content owners. We look forward to delivering a revolutionary experience in Chinese TV viewing.".

Sue Taylor, the senior VP and general manager of NDS Asia Pacific and chairman of NDS China, added: “Both the government and the cable TV industry in China are expressing considerable interest in launching advanced services such as Push VOD to improve the viewer experience. We expect the growing middle classes in China to be attracted by the exclusive content and flexibility made available via DOXTV and we are proud of our role in helping to introduce new technologies and develop local solutions for the people of China."