Dori Media Rolls Out Fifth YouTube Channel

TEL AVIV, December 21: Dori Media Group has launched a new
YouTube channel, this one dedicated to its telenovela Lalola, marking its fifth offering on the video sharing
site.

The new channel will contain special interviews with the
stars of Lalola as well as provide
behind-the-scenes videos of this week’s 2007 Clarín Espectáculos Awards
ceremony in Buenos Aires, Argentina. Dori Media picked up a number of accolades
for Lalola, including best daily
fiction comedy of the year, along with four other awards: best script, best
comedy actress, best comedy actor and best new actress. Lalola is based on an idea by Sebastián Ortega for
Underground.

The videos on Dori Media’s channels have already notched up
more than 10 million viewings, and the company’s channels are already among the
top 10 most-viewed on YouTube.

Nadav Palti, the CEO and president of DMG, commented: “We
are delighted at having received these very prestigious awards, by industry
specialists that further demonstrates the high quality of our telenovela
programming. Lalola was the biggest
winner of the night at the ceremony, and we are confident that this success
will also be replicated on our new Lalola partner channel on YouTube.”

—By Irene Lew