Distraction to Rep Aito Media Formats

MONTREAL, September 17:
Distraction has signed an exclusive first-look deal with Finnish production
outfit Aito Media to represent its format catalogue, which includes Teen
Revolution and The Road Debate.

A total of ten formats,
including Granny for Hire, Talk
Fight and Fancy Facades, were included in the deal. Other formats include Teen
Revolution, a reality series that
allows the youth of today to step into a range of high-powered positions, and The
Road Debate, a reality offering
that combines a relaxed setting with a controversial and topical debate between
two participating candidates.

The deal also gives Aito
Media the first-look rights for non-scripted Distraction formats in Finland.

“The new venture with this young Finnish production
house brings with it a fresh enthusiasm for developing new, cutting-edge
formats,” said Distraction’s CEO, Michel Rodrigue. “The possibilities that have
opened up with this creative team are endless. Distraction is confident that
they have founded a great partnership for the future, as Finland has always
been a good resource for ideas.”

"Aito Media is proud
to have Distraction representing our catalogue internationally,” added Ilkka
Hynninen, Aito's CEO. “We value the first-look deal and are confident that the
quality and volume of Distraction’s formats will give Aito an advantage."

—By Kristin
Brzoznowski