Disney & Telekom Srbija Re-Up Partnership


The Walt Disney Company Central and Eastern Europe and Telekom Srbija have signed an extension of their strategic partnership.

The agreement sees STAR Channel, STAR Life, STAR Crime, STAR Movies, National Geographic, Nat Geo Wild, 24KITCHEN, Disney Channel, Disney Junior and Baby TV remain available on the IPTV, cable, DTH and OTT services of Telekom Srbija.

Later this year, Telekom Srbija subscribers will be able to access the on-demand services National Geographic On Demand, providing exclusive access to the vast catalog of National Geographic with award-winning docs, and MyBabyTV, offering tailored content for babies, toddlers and parents.

The pact covers Serbia, Bosnia and Herzegovina, North Macedonia and Montenegro.

Irina Totova, VP and general manager at Disney for the Balkans, said: “Bringing great content to local audiences through our linear channels is an important priority for us. We are committed to maintaining our successful collaboration with operators across the Balkans and to offering best-in-class entertainment. Telekom Srbija is a key trusted partner for us, so we are glad that their subscribers will be enjoying incredible stories and characters through our channels.”

Aleksandra Martinović, director of the multimedia division at Telekom Srbija, said: “Telekom Srbija is proud of continuing its cooperation with such a great and important partner as Disney. Our long-standing partnership and cooperation have resulted in excellent programs Telekom Srbija is offering to its customers. At present, content is the key to attracting customers and their attention, and the Disney company most certainly knows best how to do it. We kickstarted this year together with an even clearer objective, need and strategy implying that customers always come first.”