Disney Extends Worldwide Blu-ray Combo Pack Efforts

BURBANK: Walt Disney Studios Home Entertainment (WDSHE) has extended efforts on its Combo Pack, which includes a Blu-ray disc plus a standard-definition DVD in a single package, for Disney-branded Blu-ray titles releasing through December 2010.

Through a recent online survey of U.S. home entertainment consumers, WDSHE and independent market research company Lieberman Research Worldwide found that more than 77 percent of consumers that intend to embrace Blu-ray technology in the near future agreed that Combo Packs are a better value than purchasing a DVD or Blu-ray alone. Some of the upcoming Combo Pack titles include a new slate of Disney-branded theatrical, Diamond and Video Premiere titles, such as Hannah Montana The Movie, Snow White and the Seven Dwarfs, Tinker Bell and the Lost Treasure, UP and Santa Buddies.

The Disney Blu-ray discs provide high-quality picture and sound and hours of extra bonus features and can be watched across multiple formats of choice. WDSHE first pioneered the Combo Pack with the Blu-ray release of Sleeping Beauty in October 2008. Additional Blu-ray Combo Packs current available in the marketplace include Race To Witch Mountain, Bedtime Stories, Bolt, Pinocchio and High School Musical 3: Senior Year.

"Since introducing the industry’s first Blu-ray Combo Pack in fall of 2008, we’ve seen tremendous consumer interest towards the purchase of product that come fully-loaded with extras that fit into their budgets, desires and lifestyles," commented Bob Chapek, the president of Walt Disney Studios Home Entertainment. "The Disney Blu-ray Combo Pack is the perfect marriage of value, quality and versatility all wrapped-up in a single package."