Discovery UK Launches Discovery Prime

LONDON, May 10: Discovery UK has launched Discovery Prime, a new prime-time three-hour block that highlights
the best of its new programming.

Discovery Prime will
air every weeknight from 9 p.m. to midnight and on Sundays from 8 p.m. to 11
p.m. It will offer at least one premiere episode from a key show every night,
as well as catch-up opportunities. The slot launched in the first week of May
to coincide with the season premiere of Deadliest Catch, Discovery UK’s highest rated show.

Rupert Morling, the VP of scheduling for Discovery U.K.,
said: “A Discovery viewer’s time is precious. The launch of Discovery Prime will allow them multiple chances to catch up with the
best of the best of Discovery—every day of the week. Discovery Prime will
create an anchor in the schedule, making every night of the week a night of
must-see TV for viewers.”