Discovery Times to Rebrand as Investigation Discovery

SILVER SPRING, November
28: Discovery Communications has announced that Discovery Times Channel will
become Investigation Discovery, starting Sunday, January 27, 2008.

Investigation Discovery
will unveil its full programming lineup, new logo, on-air branding campaign and
website in early January 2008.

Investigation Discovery
will continue the network's heritage of providing in-depth documentaries and
series that challenge viewers on the key issues shaping our culture and
defining our world. Investigation
Discovery will also expand partnerships with leading news organizations to
bring increased analytic, fact-based investigative and current affairs
programming to the network's 50 million U.S. households.

Investigation Discovery
will build on the audience growth that has led Discovery Times Channel to earn
the largest delivery gains among people aged 2 and older—triple digits
over the past 10 months—among all ad-supported cable networks for 2007 to
date compared to the same period last year. The channel has also notched 14
consecutive months of double- and triple-digit total-day household ratings
increases.

Discovery Communications
launched Discovery Times Channel as a joint venture with The New York Times
Company in 2003. Since then, Discovery Times Channel has nearly quadrupled its
distribution from 14 million to 50 million U.S. homes. The New York Times
Company ended its partnership with the channel last year.

"With Investigation
Discovery, the company continues an organized, sequential repositioning of our
emerging network portfolio,” said David Zaslav, the president and CEO of
Discovery Communications. “The strategy is to build faster growing and more
compelling consumer propositions that can also drive the businesses of our
advertising and distribution partners. Global consumer interest for fact-based
investigations and current affairs documentaries is large and growing. Discovery has a great programming
tradition in this category, and Investigation Discovery will have over 200
hours of premiere programming in 2008, and the ability to distribute original
content on the U.S. channel and across our networks in 173 countries
internationally."

—By Irene Lew