Daily Video/TV Use to Rise 35 Percent by 2013

TORONTO, June 11:
Americans will spend an average of 8 hours per day consuming multiplatform
entertainment—including video games, web programming and DVDs—by
2013, according to a new report from Solutions Research Group, up from 6.1
hours this year.

Of the 6.1 hours daily
consumption—up from 4.6 hours in 1996—63.9 percent (close to 4
hours per day) comes from traditional TV, including live, DVR and VOD viewing.
The balance consists of video games, web and PC video, DVDs and mobile content.
For Americans aged 12 to 24, television had just a 42.4-percent share of
video-based entertainment. There were also marked differences by gender; for
women, television accounted for 70.4 percent of daily viewing, versus 57.7 percent
for men. Online video usage patterns for men and women, however, were similar:
10.1 percent for men and 10.5 percent for women.

The report also revealed
that PC and web video achieved its highest share (12.3 percent) mid-day during
the week and it was lowest after 6 p.m. on weekdays and weekends. Prime time
for video gaming was Saturday mornings while mobile video peaked during weekday
mornings.

Looking ahead, per capita
time spent with PC, web and mobile video will increase from just under 1 hour per
day currently to nearly 2.9 hours by early 2013. By then, time spent on TV will
still be about four hours a day. However, traditional TV's share of the total
video entertainment pie is projected to fall from 63.9 percent today to 47.1
percent by 2013.

Solutions Research Group’s
Multiplatform Video Report,
part of the independent Digital Life America research program, is based on a
survey of 1,014 online Americans aged 12 and older in February 2008.

—By Mansha Daswani