Coolabi Adds New Licensing Partners in U.K.

LONDON: Coolabi has secured three new licensing partners in the U.K. for its preschool series Poppy Cat.

Alligator Books will create art and activity books for the series, while Trade Mark Collections will offer umbrellas and bags and VMC Accessories will produce Poppy Cat fashion accessories. Golden Bear is already on board as toy partner.

Products will start to be available in the fall of 2012. This fall, the series will air on Sprout in the U.S. and TVO, SCN and Knowledge Network in Canada. The Joester Loria Group is the licensing agent for Poppy Cat for North America.

“Following a strong launch of Poppy Cat on Nick Jr. in May, we are thrilled that these leading manufacturers have signed to join the growing number of Poppy Cat partners, and we look forward to announcing even more throughout the rest of 2011,” said Anna Hewitt, the head of licensing at Coolabi.