Cookie Jar Signs DVD Rep Deal

March 24, 2010 World Screen
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MINNEAPOLIS: Mill Creek Entertainment has secured a multi-year deal with Cookie Jar Entertainment to release a slate of its popular animated programs on DVD.  

The initial titles to roll out will include a number of Cookie Jar Entertainment classic that have never been released on DVD before, including The Busy World of Richard Scarry and Wimzie’s House, along with new shows. Mill Creek Entertainment will be releasing titles from Cookie Jar Entertainment’s library during the latter half of 2010 and beyond. Further DVD releases include World of Quest, Super Duper Sumos, Mona the Vampire and Nanoboy.
 
“We are thrilled about this partnership with Cookie Jar Entertainment,” said Ian Warfield, the president and COO of Mill Creek Entertainment. “There is a tremendous opportunity, given their deep catalogue of outstanding children’s programming and our strengths with retail and online partners, to reach fans, young and old, and deliver dynamic DVD offerings of these major brands at compelling value prices.”
 
“Mill Creek Entertainment’s proven track record in retail product placement makes them the ideal company to release Cookie Jar Entertainment’s vast collection of library titles,” added Brenda Bisner, Cookie Jar Entertainment’s licensing director. “Their strong presence at all major mass market retailers will enable us to bring these popular titles to children all around the country.”

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