Content 360 Issues Call for Entries

PARIS: The Content 360 digital media competition has issued a call for entries for its seventh edition, taking place during MIPTV’s MIPCube forum and set to feature a new viral video category created by MSN International.

Content 360 allows digital media producers to pitch their projects with the view to securing development funding. The deadline for entries is February 24. The final pitching sessions will take place at MIPCube, with the winners to be announced on March 30.

MSN’s Videos that Create Global Buzz category is seeking out videos that are under 3 minutes, live action or animation, with a focus on humor that will translate well worldwide. MSN will shortlist three projects to be awarded 5,000 euros each to produce a pilot. The final winning project will be coached by MSN in order to secure sponsorship from an advertiser for an entire production season.

A second category, New Transmedia Concepts, is seeking out pitches for projects that meld video storytelling with gaming, live events, mobile applications, integrated marketing, dual-screen content, or any additional techniques for enriching the story and the user experience.

“Interactive producers are forging new forms of content using video every day and audiences for these projects are growing as consumers watch more and more video across a variety of devices and take in stories across more and more platforms," said MIPCube’s executive producer, Sarah Hemar. "At MIPCube, we are looking to recognize the projects of tomorrow that will do this best."