Submissions Now Open for MIPTV Brand of the Year Award

PARIS, January 27: MIPTV is now accepting nominations for the second Brand of the Year Award as part of its two-day Branded Entertainment program, which takes place April 2 and 3.

The 2012 Brand of the Year Award will be presented to a global consumer brand, nominated by ad agencies and production studios for its contribution to branded-entertainment programming, on April 2 at MIPTV in Cannes. Submissions must be made by February 24, 2012. Nominees will be judged by an international panel on criteria such as commitment to branded entertainment as a key element of their marketing mix; measurement of the branded content’s effectiveness; innovative use of platforms or new formats; and success in communicating a positive message in a relevant and engaging way.

The first Brand of the Year Award, launched in partnership with Ogilvy & Mather, was launched in 2011 and awarded to American Express.