Comcast Expands Distribution Agreement with nuvoTV

PHILADELPHIA: Comcast has increased carriage for the nuvoTV network, which offers English-language programming created for American bi-cultural Latinos, as one of its steps toward increasing the availability of Hispanic-owned or -targeted networks.

nuvoTV will be expanded onto the Digital Preferred tier on select systems and launched on the Digital Preferred tier in new markets. Comcast plans to offer nuvoTV to digital subscribers in Atlanta, Chicago, Jacksonville, Seattle, Southwest Florida, Minneapolis, Saint Paul and the Washington, D.C. area.

Comcast has expanded the carriage of eight other Hispanic networks  and exceeded a public commitment made as part of its deal to acquire NBCUniversal. It has pledged to increase the distribution of at least three networks that are American Latino-controlled or that target the Latino community by at least 10 million digital subscribers. Comcast offers more than 60 Hispanic or Spanish-language networks on most of its major cable systems.

“We are excited to add nuvoTV to our list of expanded networks,” said David Jensen, the VP of content acquisition for Comcast Cable. “With this latest distribution agreement, our expansion program will be offering Hispanic programming to an additional 17 million homes, exceeding our 10 million-home commitment by 70 percent. Comcast appreciates all the help we received from our partners to make this effort a success.”

“Our target audience of bi-cultural Latinos is today’s leading force of cultural change and economic growth in the U.S.,” commented Michael Schwimmer, the CEO of nuvoTV. “We are proud to be partnering with Comcast to more widely serve this burgeoning segment of their customer base with culturally relevant entertainment.”