CMT, Miss America Unveil Multiplatform Promotional Strategy

NASHVILLE, July 19: Cable network CMT and the Miss America
organization have announced a new multiplatform, multi-network promotional
campaign for next year’s pageant, with content set to air on CMT as well as on
sister networks VH1, MTV and Logo.

The four networks will air a newly produced, two-hour
special featuring all 52 Miss America contestants as they meet in Los Angeles
and prepare for their quest for the crown. This program takes the place of the
previously announced documentary series, Finding Miss America. CMT
remains the exclusive home of the pageant.

"With largely unduplicated viewership from CMT, our
sister Viacom networks will greatly expand Miss America's reach and expose the
organization to a phenomenally large set of new viewers," said Paul
Villadolid, the VP of programming and development at CMT. "We'll also
utilize our new broadband channel, CMT LOADED, and other properties with
additional programming that will fully maximize the strength of the Miss
America property."

Beginning in December, CMT will devote nine hours to Miss
America programming that will repeat on the network leading up to pageant in
January. Additional programming will be available exclusively on CMT LOADED,
VOD,, CMT Radio and CMT Mobile.

In addition to the two-hour contestant special, CMT will
also air Total Access: Jennifer Berry, a
one-hour special following Jennifer Berry on her year-long journey as Miss
America 2006; and Greatest Miss America Moments over the past 85 years, among other content.