Classic Media, Bullwinkle Studios in Merchandise Deal

NEW YORK, February 19:
Classic Media and Bullwinkle Studios have announced a new line of apparel and
accessories coming to Steve & Barry’s stores in the U.S. for three series: Santa Clause is Comin’ to Town, Underdog and Rocky & Bullwinkle.

Initial rollout for the
products is slated for this spring, and will include men’s and junior’s graphic
t-shirts featuring depictions from the three classic titles. The new line will
hit shelves in select Steve & Barry’s stores across the U.S., and will
continue to expand availability later in the year. Other potential product categories
for future rollout include sweatshirts, hats, sleepwear, ties and wallets for
men, women, children and infants.

—By Ned Berke