CIMG to Implement Digital Rights-Management System

BURBANK: Comcast International Media Group (CIMG) has entered into an agreement with Computer Applications Development, making the new rights-management system MediaRights available to the company’s sales and business operations teams.

MediaRights is a web-based, modular designed system that manages the entire sales process from beginning to end. It allows distributors, producers and licensors to create rights, run availabilities, generate and manage sales orders, set payment terms, define contract terms, service materials, generate catalogues and view accounting reports.

“We feel incredibly honored to work with such a dynamic and successful company like Comcast International Media Group,” said Computer Applications Development’s co-founder, Roland Serebrakian. “We felt certain that with our new MediaRights it would enable CIMG to effectively navigate their vast content library, while successfully managing their sales process.”

“Our international sales activity has expanded exponentially in recent years,” said CIMG’s senior VP of business operations, Cheryl L. McDermott. “MediaRights’ comprehensive and flexible system is the ideal solution for our needs, empowering our group to fully manage and track programming and international program licenses for the E! Entertainment Television, The Style Network, G4, Versus and Golf Channel libraries in an efficient and cost-effective manner.”