CIMG Appoints Ireland Rep for E! Ad Sales

DUBLIN: Viacom Brand Solutions has been appointed by Comcast International Media Group (CIMG) as its exclusive ad sales representative in Ireland for E! International Network.

The channel first launched in Ireland in August 2003. E! International Network, targeted at females 15 to 49, features such shows as E! News, Chelsea Lately, The E! True Hollywood Story, Style Star and reality hits like Girls of the Playboy Mansion and Keeping up with the Kardashians. E! International Network will be available for Irish advertising beginning December 7. Viacom Brand Solutions already represents E! International Network in the U.K. 

“Since its launch, E! International Network has become a favorite channel among Irish viewers and an established entertainment brand name,” said Brad Wald, the managing director for EMEA at CIMG. “We’re delighted to have Viacom work with local and national advertising partners, providing them tailored packages to meet their needs.”

"Viacom Brand Solutions is delighted to be working with Comcast International Media Group," added Andy Farwell, the managing director for Viacom Brand Solutions Ireland. "E! Entertainment compliments Viacom Brand Solutions’ channel portfolio in Ireland. E! is such a unique channel in reaching young women and will sit very comfortably with our brands."