Chellomedia Reveals New Brand Identity

LONDON, October 3: Chellomedia, the European content
division of Liberty Global, has unveiled a new brand identity for itself and
its operating companies and business units.

Chellomedia’s operating companies and business units will
now use “Chello” in the business name, followed by a clear designation of
function or region. Additionally, where there is a strong case, the heritage of
an acquired company may also be incorporated.

The new look is inspired by one of its existing companies
and will roll out across Chellomedia’s business units and operating companies
in the coming months. Under the plan, the six business units will become Chello
Interactive, Chello On Demand, Chello Multicanal, Chello Zone, Chello Central
Europe and Chello Benelux. Chello Zone (formerly Zonemedia) will be the first to
launch its new designation in October. The other business units will rebrand
throughout October and November.

Shane O‘Neill, the president of Chellomedia, said: “Our
dynamic growth in the last two years created a set of fragmented business
brands and we needed to rationalize. By creating a common identity for all our
businesses, we are paving the way for future growth in new territories. Our
newly harmonized brands and business strategy unites our business units and
stems across the world and provides a clear umbrella for our diverse and
dynamic portfolio of TV channels, which remain unchanged under the re-branding
and continue to thrive with television audiences.”

Chellomedia has undertaken a series of channel deals in the
last 18 months which have resulted in the group now owning and running a
portfolio of 27 TV channels: the recent deals include the acquisition of
Sport1Hungary, the consolidation of the remaining 50 percent of Minimax, the
integration of Documania by Odisea in Spain, the acquisition of JimJam and the
launch of the international joint venture with HIT Entertainment.