Chello Multicanal & ZON Multimédia Enter Partnership

LONDON/LISBON: Chello Multicanal and ZON Multimédia have entered into a partnership for the production, marketing and distribution of children’s, movie and entertainment channels in Portugal and Portuguese-speaking Africa.

The new company, Dreamia: Serviços de Televisão, is owned equally by both partners. Eduardo Zulueta, the managing director of Chello Multicanal, will be the JV’s chairman, and Antunes João, the CEO of ZON Lusomundo Audiovisuais, will serve as its CEO. 

The JV partners and Dreamia are set to launch a new youth channel targeted at preteens: Panda Biggs. The channel for 8- to 14-year-olds will feature animation, drama series and in-house productions featuring reports on music, sports and trends. Following the launch of this new channel, Dreamia will produce and broadcast four TV channels: Panda, Panda Biggs, Hollywood and MOV. Chello Multicanal will resell the channels on behalf of Dreamia in Portugal, and ZON will act as the reseller in Portuguese-speaking Africa for MOV, Hollywood, Panda and Panda Biggs.

João said: "We are dedicated to ensuring the supply of good channels for the Portuguese and Portuguese-speaking African markets, and believe this partnership will serve the viewers well by extending the choice and range of channels on offer." 

Zulueta added: "ZON has been an excellent distribution partner for us and we are delighted to have set up this new venture, which will allow us to further develop our business in the region and continue to provide Portuguese-speaking viewers with high-quality family entertainment."