Channel 4 Taps Priya Dogra as Next CEO

The Channel 4 board has named Priya Dogra, currently chief advertising, group data and revenue officer at Sky, as the next CEO of Channel 4, beginning in March 2026.

Dogra has more than 20 years of experience in the media industry in the U.S., EMEA and the U.K. Currently at Sky, she oversees Sky Media, the company’s ad sales house, its data and analytics capabilities and the development of non-subscription revenues. She recently spearheaded Universal Ads, a cross-industry initiative between Sky, ITV and Channel 4, alongside Comcast’s Free Wheel, to create a self-serve trading platform that opens up TV advertising to small businesses.

Prior to joining Sky, Dogra spent 14 years at Time Warner/WarnerMedia and Warner Bros. Discovery. Most recently, she served as president and managing director of Warner Bros. Discovery EMEA, with responsibility for programming and production, marketing, advertising, commercial partnerships across networks, streaming, theatrical distribution and content licensing. She also led local original series production for HBO and HBO Max. Earlier, she headed mergers and acquisitions and corporate strategy at Time Warner/WarnerMedia, overseeing major M&A and investment activity and advising three successive CEOs on strategic initiatives.

Jonathan Allan will continue in the role of interim CEO of Channel 4 until Dogra takes on the job in March 2026.

“I am delighted that Priya Dogra will become Channel 4’s eighth chief executive officer,” said Geoff Cooper, chair of Channel 4. “Priya is an outstanding executive, a visionary leader and has a formidable intellect. She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities. She also possesses a passion for Channel 4 and a deep understanding of its public-service remit. Priya is ideally equipped to lead the business through its next chapter, and we are thrilled to welcome her aboard.”

“Joining Channel 4 at this moment is a genuine privilege,” Dogra commented. “Few organizations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the U.K. and to spark change through entertainment. I very much look forward to working with the brilliant team at Channel 4 and with partners across the creative industries to build on its distinctive and groundbreaking programming and reporting, accelerate its digital ambitions and deepen its connection with audiences across every platform.”

Cooper added, “I would also like to sincerely thank Jonathan Allan for his impressive leadership as Channel 4’s interim CEO. Jonathan has stepped up to guide Channel 4 through the second half of the year with skill, insight and energy. His steady hand on the tiller has helped Channel 4 move forward through the choppy market conditions in the last part of the year. The Channel 4 board is extremely grateful for his contribution.”