Channel 4 Appoints MD of 4Studio

Channel 4 has appointed Alex Morris as the new managing director of its Leeds-based, social-first division, 4Studio.

Morris, who joins from SB Media Group, where he was chief creative officer, will now have strategic and operational control of 4Studio and play a central role in developing and steering Channel 4’s overarching social strategy.

Morris has spent the last 15 years building and running digital-first content businesses at the heart of social media and the creator economy. This includes LADbible Group and Barcroft Studios.

At Channel 4, he replaces Matt Risley, who departed Channel 4 in September after having led the division since 2019. Morris will take up the new role in January and report on an interim basis to Ruth Brougham, streaming business director at Channel 4.

“This is a critical hire for us and one that underscores the importance of 4Studio in helping to deliver our ‘Fast Forward’ strategy,” Brougham said.
“I’d like to thank Alex Armstrong and Janine Smith for all that they’ve done to lead the team during their time as interim managing directors of 4Studio.”

Morris commented, “I’m delighted to be joining Channel 4 to lead the talented 4Studio team. It’s an incredibly vibrant and exciting time in the digital economy, full of opportunities, and I’m looking forward to building on the great work that 4Studio has done to date.”