Challenge Announces Additions to Lineup

LONDON, August 10:
Challenge has secured the rights to Fear Factor in its first deal with Endemol, and has
commissioned a new series called Pokerstars.com Vegas Daily from the online site PokerStars.

The deal with Endemol
gives Challenge two new seasons of NBC’s hit Fear Factor, with an option for the back catalogue of the
popular reality game show.

The Pokerstars.com
Vegas Daily
14×10-minute series
focuses on the World Series of Poker, currently in progress. The show is fully
funded by PokerStars and will be screened every day throughout the tournament
in the form of a 10-minute update program hosted by Jesse May. Interviews from
some of the biggest names in poker will supplement the latest news and results.

Celia
Taylor, Challenge’s channel controller, said, “Both of these programs are a
fantastic addition to Challenge’s critically acclaimed stable of entertainment
content. Endemol has an extremely varied and exciting catalogue of programming,
and we are delighted to be working with them for the first time. The signing of
yet another AFP deal is a great coup for Challenge, and we are thrilled to be
working with PokerStars on a program that allows the viewer to engage with
Challenge on a daily basis.”

Both
shows launch on the Flextech-owned channel this summer.