CBS Consumer Products Inks Licensing Deals for Survivor

NEW YORK, February 8: CBS Consumer Products has reached two
new health- and fitness-related licensing deals for the Survivor brand with Fitness Team One and Full
Charge Energy Foods.

Illinois-based Fitness Team One has created the “Survivor Fitness Program,”
a gym-based fitness workout designed to whip participants into shape, Survivor style. The group
class incorporates familiar game elements and team competitions into a
full-body training program. The “Survivor Fitness Program” will launch in
Chicago this spring.

Full Charge Energy Foods, based in North Dakota, also introduces
“Survivor Supercharged Sunflower Seeds” in March. The energy-enhanced,
vitamin-infused snacks will feature Survivor’s iconic imagery
on the packaging and displays. A one-bag serving equals the energy boost of
some energy drinks and contains 100 percent of the daily recommended amount of
B and C vitamins.

The 16th season
of the Survivor franchise, Survivor
Micronesia—Fans vs. Favorites,
premiered last night at 8 p.m. on CBS.

“These two deals signify a new branded licensing strategy for Survivor,” said Liz
Kalodner, the executive VP and general manager of CBS Consumer Products. “The
series has become synonymous with mental and physical challenges, and the
health and fitness categories are a perfect venue to expand the Survivor
experience.”

—By Irene Lew