Thursday, January 9, 2025

Top Stories

Zenith Lowers Global Ad Forecast

June 20, 2016

The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as compared with the 4.6 percent gain predicted in March. Zenith said the downward revision was a result of recession and currency devaluation in LatAm territories, including Argentina, Brazil, Ecuador and Venezuela, which account for more than half of the region's ad spend.

Placeholder

Netflix Scores The Office Movie Spin-Off

June 16, 2016

BEVERLY HILLS: Netflix has acquired U.S. and select international rights for Ricky Gervais’s upcoming film David Brent: Life on the Road, a spin-off of his hit comedy series The Office.