Cartoon Network Snaps Up Exclusive Animated LEGO Mini-Movie

ENFIELD, APRIL 28: Cartoon
Network has picked up the new CGI-animated LEGO mini-movie, LEGO Indiana
Jones and the Raiders of the Lost Brick, for premiere in its Toonami programming block on Saturday, May 10, at 9 p.m.

Produced by M2 Films, the
mini-movie, running more than four minutes in length, will be hosted by Shia
LaBeouf, star of the upcoming feature film Indiana Jones and the Kingdom of
the Crystal Skull. Leading up to
the mini-movie premiere, Cartoon Network will promote the event through custom
on-air spots and online elements at CartoonNetwork.com. Visitors to the website
will get a sneak peek of the on-air event by checking out part one of the
mini-movie, debuting on the site this week. The following week, part two will
be posted for viewing, with the full-length mini-movie available online
following the on-air premiere. In addition, Cartoon Network.com will feature a
custom gaming opportunity that features three levels of a LEGO Indiana Jones
online game building in difficulty, one level per week, starting this week.

"We look forward to
enhancing the viewing and online experience at Cartoon Network with this
exclusive, action-packed multiplatform promotion around this much anticipated
film," said Beth Goss, the executive VP of ad sales, marketing and
enterprises at Cartoon Network.

"We're thrilled to be
working together with Cartoon Network on a second LEGO animation exclusive,
generating excitement for our mutual fans and audiences," added Michael
Pratt, the senior brand manager of LEGO Systems. "Following the success of
our Star Wars Revenge of the Brick
event, our new four-act feature movie is designed to combine the construction,
fun and humor of LEGO bricks and mini-figures with Indiana Jones adventures to
celebrate another blockbuster LEGO line of construction sets based on an iconic
movie property."

—By Irene Lew