Canada Media Fund & RioFilme Start Co-Development Initiative

RIO DE JANEIRO: The Canada Media Fund (CMF) and RioFilme are joining efforts to support the co-development of TV projects and related digital media content.

The budget for the incentive is set at C$300,000, with each funding partner investing half of the total amount. The incentive will be a non-repayable contribution of up to 75 percent of a project's eligible costs, up to a per-project max. of C$50,000 per funding partner.

Valerie Creighton, CMF's president and CEO, said: “The Canada Media Fund’s mandate includes supporting the development and production of television and related digital media content by Canadian producers with international partners. Given the wealth of creative talent and significant market opportunities in Brazil, the CMF is very pleased to be working with RioFilme to foster partnerships between content producers from Brazil and Canada.”

“This is the first time that RioFilme and the City of Rio de Janeiro launch a development program with another country,” added Adrien Muselet, the COO of RioFilme. “Canada has a very creative and high-performing audiovisual sector, so it’s a great opportunity for producers in Rio to find new international partners. An international coproduction project is much more likely to happen when both parties work on the scenario together from the start.”