BVITV Announces Canadian VOD Deal

TORONTO/LONDON, December 18: Buena Vista International
Television (BVITV) has entered into its first video-on-demand deal in Canada,
announcing a multi-year movie rental agreement with Rogers Cable.

Under the terms of the deal, Rogers Personal TV customers
with a digital box will be able to watch Disney live action and animated movies
on Rogers On Demand through their digital set top boxes in Ontario. Customers
will be able to access new releases and library features. Among the titles
included in the deal are Cars, which
launches December 22 on the service, and Pirates of the Caribbean:
Dead Man’s Chest, available in January.
Library titles include Cocktail
and Green Card. Current movies
will be priced at $5.99, and library titles $3.99.