Brazilian Deals on 2014, 2016 Olympic Games

LAUSANNE: The International Olympic Committee (IOC) has reached deals with Globo, Rede Record and Bandeirantes for the rights to the Sochi 2014 Olympic Winter Games and the 2016 Summer Olympics.

Globo, which won the bid, has acquired the rights across all broadcast platforms, including free-to-air television—on a non-exclusive basis, in partnership Bandeirantes—and subscription television, Internet and mobile phone on an exclusive basis. Rede Record has acquired the non-exclusive rights for free-to-air television.

Announcing the deals, IOC’s president, Jacques Rogge, said, “This is an important announcement, not only for the IOC but for the Olympic Movement as a whole. Brazilians will be able to enjoy unparalleled coverage of the Olympic Games in 2014 and 2016. The agreement also represents an important increase in revenue for the Olympic Movement, which will be redistributed to help develop and promote Olympic sports around the world.”

IOC Executive Board member Richard Carrión, who led the negotiations, added: "By working with Brazil’s leading media organizations, we are confident that this represents a great deal for Olympic fans in the region. There will be a huge increase in the amount of Olympic action broadcast, both during and outside Games time, and Brazilians will have more choice of how, when and where they follow the Olympic Games.”

Roberto Irineu Marinho, Globo’s president, commented: “Globo is very proud to have won the IOC tender for the broadest set of media rights ever offered for the Brazilian market. We are also very pleased that our innovative offer for non-exclusive over-the-air rights responded to the IOC’s desire to maximize broadcast coverage, allowing the IOC to subsequently seek additional broadcast partners at its discretion, and return the Olympic Games to Brazil in a multi-channel environment.”

João Carlos Saad, the president of Bandeirantes, said: “The Bandeirantes Group feels extremely happy to have won the right—that is also a noble mission—to broadcast the Olympic Games. This is proof of our strength not only in national sport but also in Brazil´s communications system. It represents the perpetuation of a tradition deep-rooted in BAND´s history, always as a loyal and efficient partner of the IOC."

Alexandre Raposo, the president of Rede Record, noted: “The presence of Record reaffirms our commitment to support the Olympic Movement and I believe that all broadcasters will make their best efforts for excellent coverage of the Games in 2014 and 2016”.

Rede Record is the rights holder in Brazil for the Vancouver 2010 and London 2012 Games.