Bodhitree Multimedia Launches Digital Content Monetization Unit

Indian production outfit Bodhitree Multimedia has tapped Sudip Roy as group chief revenue officer and launched Bodhi Tree Ventures to drive digital content monetization across YouTube and other platforms.

Bodhi Tree Ventures, led by Roy and Mautik Tolia, Bodhitree Multimedia’s managing director, already has several channels and IPs under development.

Tolia commented, “We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey—from being content creators to becoming owners and monetizers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business.”

Roy added, “I’m thrilled to join Bodhitree Multimedia at this exciting phase of growth. With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships and innovative monetization models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company.”