BIG CBS Clinches New Distribution Deal

MUMBAI: The joint venture between Reliance Broadcast Network and CBS Studios International has clinched a distribution deal to bring their three entertainment channels to DEN Networks’ analogue and digital and cable TV platforms.

Reliance and CBS Studios International have partnered to operate the three networks, BIG CBS Prime, BIG CBS Spark and BIG CBS Love. Prime launches this month, with Spark and Love to follow. Ashutosh, COO of BIG Broadcasting, commented, "We want to reach out to all our relevant audiences as we gear to offer India the latest, freshest and hottest entertainment that they have been this far deprived of. DEN’s strong presence among our relevant target audiences helps us take BIG CBS’s reach deeper into the markets while giving their audiences the entertainment that they desire.”

S.N. Sharma, president of DEN Networks, added, "The addition of the three new channels on our platform further strengthens our promise to deliver a wide variety of entertainment."

DEN Networks reaches an estimated 11 million households across key states and cities of India.