BBC Worldwide Adds to Global Brands Team

LONDON: Former Endemol executive Jacob de Boer is joining BBC Worldwide’s Global Brands division as commercial director.

Reporting directly to Marcus Arthur, the managing director of Global Brands, de Boer will work with the managing and commercial director of Doctor Who, BBC Earth and Top Gear to boost revenues and profitability across multiple platforms in key markets across the globe. The efforts will initially concentrate on European territories where the brands have a strong TV presence, including the Netherlands, Germany, Russia and Poland. He joins BBC Worldwide from Endemol’s Dutch operations, where he was head of business development.