Bandai America Signs on for Chloe’s Closet

June 4, 2009 World Screen

LAS VEGAS: The MoonScoop Group has named Bandai America as the global toy licensee for the new animated preschool series Chloe’s Closet, schedule to premiere in early 2010.

The deal provides Bandai America with the rights to create certain toys, activities, sets and crafts, role-play toys and dress-up sets based on the series. Chloe’s Closet follows an imaginative little girl who discovers new worlds while playing dress-up in her closet. Chloe’s Closet is produced in high definition, 3-D, CGI and Flash animation by Mike Young Productions, in association with Wales Creative IP Fund, KI.KA/ARD, Trickompany FilmProduktion, European Film Partners and Telegael. It is also produced with the support of the MEDIA Programme of the European Community.

“We believe Chloe’s Closet has the potential to be the next great preschool brand,” said Mark Schaffner, the executive VP of toys for Bandai America. “Girls want to be more than princesses and in Chloe’s world, she can be an astronaut, a race car driver, a jungle explorer, and much more, creating endless opportunities for toys, dress-up and arts and crafts, as kids seek to extend the fun of these adventures with Chloe and her friends.”

“Bandai understood how special Chloe’s Closet is and has embraced everything this show is about from our first meeting,” added Cynthia Money, the president of worldwide consumer products and marketing at MoonScoop. “From the U.S., to Europe and Japan, each part of Bandai’s global team has been equally excited about the opportunities inherent in the show, from educational and role-playing games, to electronic toys. Parents and kids alike will fall in love with the toys as much as the show.”

“The series has shown incredible appeal amongst boys and girls who have seen sneak peeks of the early episodes,” commente Liz Young, executive producer of Chloe’s Closet. “These early successes, coupled with Bandai America’s enthusiasm for the show and their incredible expertise in toys makes us well-positioned for success on all fronts.”