BabyTV, Narrowstep to Launch Internet Channel

NEW YORK/LONDON, January 16: BabyTV,
a 24-hour commercial-free network targeted at infants and toddlers under the
age of 3, has chosen IPTV outfit Narrowstep’s telvOS technology to provide its original programming over the Internet.

Fox International Channel’s BabyTV, which launched
internationally in 2005, is already viewed by parents and babies worldwide on
more than 100 platforms in 65 different countries and in 12 different
languages. The channel is also available through VOD, mobile, broadband, home
videos, inflight services and now, with this new agreement, on www.babytvchannel.com.

Furthermore, Narrowstep also designed and built a BabyTV
video player, which allows parents to choose their child’s favorite programs by
themes or by character, and provides online activities such as Baby Karaoke,
sing-alongs and more. The player also offers parents the option of tailoring
the viewing in multiple languages.

“BabyTV is dedicated to creating a multiplatform experience
for its viewers by continuing to innovate and extend its brand into various new
media, products and other formats,” said Liran Talit, the managing director and
founder of BabyTV. “Narrowstep’s Internet TV platform will play an integral
role in helping us launch our second-generation website and complement many of
the new features we have created. In addition to our over 50 new games and
activities which will be launched in 2008, by offering our original content
over the Internet we will be able to extend our reach into new markets and
allow our audience to view our programming wherever they want, however they
want in TV-like quality.”

BabyTV is the latest addition to Narrowstep’s client list,
which includes ITV Local, Virgin, Telefonica, SCI FI Channel, KPN, Outdoor
Channel and Travel Channel, among others.

David C. McCourt, Narrowstep’s chairman and interim CEO,
commented: “The fact that we were chosen by an industry-leading company like
Fox International only reaffirms that we have developed the right strategy of
focusing on our technology and on targeting world-class broadcasters. The BabyTV
brand and original content offering, along with Narrowstep’s expertise in
building tools for monetizing content are a powerful combination, and we are
excited to play a long term role in BabyTV’s success.”

—By Kristin Brzoznowski