Wednesday, September 26, 2018
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Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

Deloitte: 70 Percent of Americans are Binge-Watching

The results are in for Deloitte's tenth annual Digital Democracy Survey, which reports that 70 percent of U.S. consumers binge-watch an average of five episodes per sitting, and 31 percent are bingeing on a weekly basis. The new study also found that 46 percent of Americans subscribe to streaming-video services. Millennials aged 14 to 25 are spending more time on streaming content than they are on live television.

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Global Adspend to Accelerate in 2016

Global advertising revenues will rise by 4.6 percent this year, ZenithOptimedia projects, reaching $579 billion, up from the 3.9-percent growth rate in 2015. ZenithOptimedia’s new Advertising Expenditure Forecasts projects global ad revenues of $600 billion in 2017, reaching $603 billion by the end of next year.

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Physical Home Entertainment Market Eroded by Netflix

A new report from IHS points to a correlation between Netflix's launch in a market and a reduction in consumer spending on buying and renting movies and TV series on disc. Consumers spent $20.9 billion buying and renting movies and TV content in the U.S. in 2006, the report observes. By last year, total spending on this segment was down by 17 percent to $17.3 billion.

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