Wednesday, June 3, 2026

World Screen

The leading source of information for the international media business.

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Branded-Entertainment Market Hit $22.3 Billion in 2007

February 13, 2008

STAMFORD, February 13: According to alternative media research firm PQ Media, spending on branded-entertainment marketing grew 14.7 percent to a high of $22.3 billion in 2007, and is projected to expand another 13.9 percent in 2008 to $25.41 billion. The …

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DreamWorks, Paramount May Screenings Event Scheduled

February 13, 2008

LOS ANGELES, February 13: Paramount Pictures and DreamWorks, together with their Latin American distributor, Ledafilms, will hold a screenings event on May 15 in Los Angeles. Few details have been released about the event, scheduled for the “early afternoon” of …

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Disney Takes Stake in Spanish DTT Outfit

February 13, 2008

MADRID, February 13: The Walt Disney Company Iberia (TWDCI) has acquired a 20-percent interest in Net TV, a division of the Spanish media company Vocento that holds one of six issued digital terrestrial television (DTT) licenses. The move is part …

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Taffy’s Consumer and Marketing Group Ups Four Execs

February 12, 2008

LOS ANGELES, February 12: Taffy Entertainment has announced four promotions within its consumer products and marketing group, including the appointment of David DiLorenzo as a VP of the division. As VP of consumer products and marketing, DiLorenzo is responsible for …

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Fireworks International Announces Promotions

February 12, 2008

LONDON, February 12: Fireworks International has upped Jonathan Ford to senior VP of digital acquisitions and distribution, and Diana Zakis to VP of sales for Latin America and Asia. In his new role, Ford is responsible for the worldwide licensing …

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Lifetime Hires Former Disney, ESPN Exec

February 12, 2008

NEW YORK, February 12: Lifetime Networks has appointed Lori Conkling, a former executive at Disney and ESPN Media Networks, as its new executive VP of distribution, effective March 1. Conkling will be responsible for all distribution at Lifetime Television and …

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NBCU Names New Executive VP

February 12, 2008

NEW YORK, February 12: Dan Renaldo has been appointed the executive VP of television production for NBC Universal’s technology and operations business, effective immediately. Renaldo will be responsible for the leadership of all television production operations and production activities including …

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Content SVP Named for FremantleMedia Talent Fund

February 12, 2008

LONDON, February 12: FremantleMedia has promoted Stephen Flint to senior VP of content partnerships for worldwide entertainment from his previous role as head of brand management at the division. In his new role, Flint will identify and develop new development …

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Granada Ventures Names Master Toy Partner for Bella Sara

February 12, 2008

LOS ANGELES, February 12: Granada Ventures has appointed Sabba Toys as the master toy licensee in all English-speaking territories for the girl-skewing, horse-themed property Bella Sara. Sabba Toys will develop a toy line, including action figures and games, set to …

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Adness Signs New Licensees for Crack & Bonky

February 12, 2008

LOS ANGELES, February 12: Adness Entertainment has appointed new licensees in Mexico for its character-based franchise Crack & Bonky, including a deal with Televisa for mobile content and promotions. Televisa will distribute short animated clips and wallpaper images through the …