Adness Signs New Licensees for Crack & Bonky

LOS ANGELES, February 12: Adness Entertainment has appointed
new licensees in Mexico for its character-based franchise Crack & Bonky, including a deal with Televisa for mobile content
and promotions.

Televisa will distribute short animated clips and wallpaper
images through the website esmas.com for download to cell phones. Televisa will
also promote the property though its nationwide magazines, as well as both its
cable and terrestrial channels through specially produced animated vignettes.
Additionally, Scribe has signed on to release a line of Crack & Bonky notebooks, which will debut in April.

These new agreements bolster other Crack & Bonky deals that are already in place. Additional
categories expected for the brand include sleepwear, candy mylar balloons, key
chains, jeans, hats, party goods, snacks and cookies and expanded cellular deals
within Europe.

Crack & Bonky follows
the adventures of two friends from another dimension, called Limbo. Crack
learned how to travel through inter-dimensional doors to visit our world, but
hit his head and now does not remember how to get the duo home. The series
centers on Crack and Bonky’s adventures in our world and their attempts to
mimic human behavior and understand human emotions.

—By Kristin Brzoznowski