ATF Spotlight: Infocomm Media Development Authority

Singapore’s Infocomm Media Development Authority (IMDA) will lead a delegation at ATF of about 70 companies presenting more than 740 hours of content in a wide variety of genres.

“We want to encourage our media companies to use technologies to create innovative content that will travel worldwide,” says Howie Lau, IMDA’s chief industry development officer. For example, the creative start-up iMMERSiVELY will present An Excavation Through Time, a new VR experience that allows audiences to take part in archaeology by “digging” for buried historical artifacts.

In regard to co-productions, Oak3 Films and China Intercontinental Communication Center have collaborated on China at High Speed. Meanwhile, from the International Emmy-nominated series Oddbods by One Animation comes the 22-minute special Zee Force Five.

“IMDA is excited to stand at the forefront of Asian storytelling with our local content creators,” says Lau.