Armoza Spotlights Cross-Platform Formats

TEL AVIV: Armoza Formats is heading to MIPCOM with a catalogue of cross-platform content that will be showcased under the banner Armoza 3.0, including the formats Connected, Restart and 7-Question Millionaire.

Connected, which is the self-filmed story of five women who don’t know each other but find out they are interlinked, has already been picked up in several territories. Deals have been signed in Norway, Denmark and in France with TF1 Productions.

7-Question Millionaire is a new in-studio game show. The cross-platform show begins on computer and mobile screens as participants form around the country compete in the online game. The top-ranked contenders will participate in the studio show each week to play for the jackpot.

Restart is a genre-crossing drama that will be broadcast on the Internet, mobile and TV. Produced and broadcast in Israel by Orange, the show features scripted Facebook story lines that are secondary to the series’ main themes.

Avi Armoza, the company’s CEO, said, "Our lineup of new releases for MIPCOM emphasizes our dedication to defining the future of TV by introducing new, cutting-edge formats with inherent cross-platform elements. These ‘3.0 formats’ enable broadcasters to reach their audience on whatever screen—and wherever—they’re watching. Each of our new Armoza 3.0 formats utilizes internet and mobile devices to drive traffic to the TV screens, creating a highly functional, profitable and entertaining content brand.

"The support that we have been receiving, and the excitement and buzz that we’ve been generating with our 3.0 formats, has proven that cross-platform is the way forward."