Apple TV Apps for Endemol Beyond USA’s ICON & SMASHER Networks

LOS ANGELES: Endemol Beyond USA has partnered with Beachfront Media’s Rise OTT service to develop Apple TV apps for its ICON and SMASHER networks.

The new ICON Network Apple TV app features lifestyle programming such as Pretty Little Pranksters, World at Your Fingertips and Face the Movies. The SMASHER Network app includes Legends of Gaming, SMASHER Let's Play and more.

Endemol Beyond USA is a part of Endemol Shine Group’s global premium content network Endemol Beyond.

“We are thrilled to offer premium programming from our ICON and SMASHER networks to the next-generation Apple TV, and extending across all iOS devices,” said Adrian Sexton, the interim president and COO of Endemol Beyond USA. “While other major media companies are looking to capitalize on OTT distribution, Beachfront Media has accelerated our channel development to new platforms well ahead of the competition.”

“The video entertainment landscape is shifting to reward those investing in the on-demand, video-everywhere infrastructure,” said Frank Sinton, the founder and CEO of Beachfront Media. “The success of Endemol Beyond and its networks are proof that apps are the new channels through which people enjoy content. Beachfront Media is excited to be the technology platform powering the discovery of these new channels across screens.”