Apparel Deals for Tinga Tinga Tales

LONDON: Following its premiere on CBeebies in the U.K. earlier this week, the new Classic Media property Tinga Tinga Tales has landed apparel deals with Aykroyds & TDP and Blues Clothing.

The new apparel lines will hit retail in the U.K. in spring/summer 2011. The multi-year deal with Aykroyds & TDP includes the production of nightwear and underwear ranges for both boys and girls ages 3 to 6. The line is currently in development. Aykroyds & TDP already handles Classic Media properties such as Postman Pat SDS and Guess with Jess. The multi-year deal with Blues Clothing includes boys and girls apparel, outerwear and leisurewear, including woven knits and denim.

Catherine Murison, the senior director of licensing for Classic Media, commented: “We’re thrilled to have secured two of the U.K.’s leading licensed children’s apparel licensees.We’ve had a fantastic response from retailers so far and are certain that with their design expertise and a strong style guide to work from, both partners will create truly unique and inspired apparel ranges that reflect the beauty and vibrancy of the show.”