AOL Video, Scripps Networks in Web Syndication Deal

KNOXVILLE/DULLES, June 18:
Scripps Networks has partnered with AOL to deliver clips from its portfolio of
lifestyle brands to online consumers through AOL Video and selectively
throughout AOL Food, AOL Home and Slashfood later this summer.

Highlights from selected
HGTV series will be available on AOL Video, including Carter Can, Color Splash, Deserving Design, Design
on a Dime, House Hunters, I Want That! and Sleep on It.

AOL Video will also
feature clips from Food Network shows like Ace of Cakes, Barefoot Contessa, Down Home with the Neelys, Good Eats with Alton Brown, Paula’s Home Cooking and Quick Fix Meals with Robin Miller. Meanwhile, content from DIY Network shows like Amazing
Log Homes, Bathroom Renovations, Cool Tools, Desperate Landscapes,
Man Caves, Rock Solid and Sweat Equity will be available as well. And from Fine Living
Network, highlights of All-Girl Getaways, American Shopper, Great
Cocktails, Real Estate
Confidential and Shopping with
Chefs will be featured.

Program segments from HGTV,
Food Network, DIY Network and Fine Living Network can be accessed through AOL
Video’s channel tab located on the homepage. In addition, Scripps videos can be
found through AOL’s video search, powered by the video search engine Truveo.

“Building our distribution
platform with these AOL partners allows a vast audience to sample some of the
best our brands have to offer,” said Deanna Brown, the president of the
interactive group for Scripps Networks. “These short highlights allow our fans
an additional access point, and introduce a new audience to our brands as well;
the partnership also supports our strategy of growing a wide footprint in the
categories of home, food and living.”

“AOL Video is the ideal
platform for Scripps to extend its lifestyle content to a highly engaged web
audience,” added Kevin Conroy, the executive VP of AOL. “This partnership
underscores our goal of providing consumers with the most comprehensive array
of high-quality, branded content on the web, including content from all four
major broadcast networks and a myriad of cable networks.”

—By Irene Lew