ALL3MEDIA Inks European Deals for Your Wedding in their Hands

LONDON, September 21:
ALL3MEDIA International has secured options and commissions throughout Europe
for Lion Television’s hit format Your Wedding in their Hands (aka The Big Day).

The one-hour format, where
one couple gives total control of their wedding plans to their different
families, recently aired on BBC in the U.K., and just launched in Belgium as Huwelijk
uit Handen on VTM, with a
34.6-percent share of the 18-to-54-year-old audience.

Danmarks Radio has also
commissioned a first season for Danish audiences, set for production in 2008
and CTC Russia has just commissioned a second season of the show. IdtV
Netherlands and MME Germany have also both signed a format option. A major
broadcast deal in Germany is still pending.

Stephanie Hartog, the
senior VP of formats at ALL3MEDIA International, commented: “This format offers
a surprising twist on an occasion which is seen as one of the most important
days in our lives—it is perfect for adaptation to suit cultures, fashions
and traditions throughout the world, providing a truly local production which
audiences can really relate to. We are sure it will prove a great success in
these territories, and look forward to announcing further deals following
MIPCOM in October.”