ALL3MEDIA Creates Interactive Post

LONDON: Selma Turajlic is joining ALL3MEDIA International as its head of interactive media and licensing, focused on broadcast-related interactivity, mobile and Internet applications.

Turajlic is tasked with further developing interactive elements within formats and programs and exploit opportunities in interactive, merchandising and licensing. Turajlic was most recently the director of interactive and licensing at 2waytraffic, where she developed and exploited interactive and licensing elements on shows such as Who Wants to be a Millionaire, You Are What You Eat and All Star Mr. and Mrs.

ALL3MEDIA’s managing director, Louise Pedersen, said: "We have spent the last few years developing our catalogue and growing our formats business and with our present portfolio and forthcoming titles, we feel the time is right to expand the range of services we offer our producers into the interactive media, merchandising and ancillary arena. The appointment of Selma, with her strong track record in this area is a real coup for us."

Turajlic added: “I am delighted to be joining such a dynamic company as ALL3MEDIA International and look forward to fully exploiting the interactive and licensing opportunities arising from such an impressive catalogue.”