A+E Networks, Scripps Networks Join Media Measurement Coalition

NEW YORK: A+E Networks and Scripps Networks are the newest members of the Coalition for Innovative Media Measurement, which seeks to identify new ways of effectively measuring audiences across multiple platforms.

There are now 24 active members, including CBS Corporation, Comcast Networks, Discovery Communications, NBCUniversal, News Corporation, Time Warner, Viacom and The Walt Disney Company.

“The combination of rapid technology advancements and shifting consumer behavior is quickly changing the media landscape in how we consume media and how we measure that consumption,” said Mike Greco, the executive VP of research at A+E Networks. “It’s critical that the industry comes together to map our best practice and leverage new insights and innovations. We are extremely excited to be partnering with media companies and advertisers through CIMM to activate new tools and insights into our businesses.”

Mike Pardee, the senior VP of research at Scripps Networks, added, “We are thrilled to join this exceptional coalition of top research and media experts in the search for new, innovative, yet practical and timely solutions for the increasingly complex research and technological demands of today’s media environment. We are impressed with ability of the CIMM to inspire, prototype and execute real-world trials of potential solutions to the most pressing research and measurement problems facing the industry, and, in so doing, enable the rapid commercialization bringing to market of products and services with immediate marketplace value.”

Jane Clarke, the managing director for CIMM, said, “We are delighted to welcome our two newest members to the team and look forward to working with them to explore and identify best practices for cross-platform measurement that will help enable monetization and improve ROI for member companies.”