SVP Named at Hasbro-Discovery JV

LOS ANGELES: Donna Ebbs has been appointed senior VP of programming for the Hasbro-Discovery Communications joint venture television network expected to launch in late 2010.

The as-yet-unnamed network will reach approximately 60 million U.S. households on what is currently Discovery Kids channel. Reporting to president and CEO Margaret Loesch, Ebbs will be responsible for planning, directing and executing the network’s programming strategy, including scheduling, oversight and cost management, as well as working with Loesch and the network’s senior management team on creative development and overall strategic planning and direction.

Ebbs most recently served as VP of original programming at ABC Family network, where she oversaw movies and specials. Prior to joining ABC Family, Ebbs was behind Disney Channel’s smash hit TV movie High School Musical. Her tenure with ABC/Disney also included serving as VP of movies for ABC television network.

"With a proven track record of developing and producing top-rated children’s and family television series and movies, Donna is a perfect choice to head up the programming efforts for this new network," said Loesch. "I am thrilled to have Donna join our team and I look forward to working with her to build a high-quality, family-friendly network based on compelling storytelling, strong characters and engaging brands."