Former Five Exec Joins Twofour

LONDON: Lisa Opie, formerly managing director of content at Five, has been appointed to lead the growth of Twofour’s online broadcasting platform, MediaFreedom, as a consultant.

Lisa Opie will serve as an external consultant to work on the continued development of the multiplatform delivery and publishing system. Introduced at the end of 2008, MediaFreedom has been used by the European Parliament, The Football Association, b4u TV and ChewTV online, among others. Trials are under way with several international broadcasters. 

"This year digital media will really start to pay for itself and I believe that broadcasters and organizations must be given the right media tools to take full advantage of audiences moving online," Opie stated. "I chose to work with MediaFreedom as it can be tailored to fit any project or budget, and the technical capabilities are first-rate. Consumption of content over the internet is rising rapidly and digital media offers anyone the ability to challenge traditional broadcasting—taking it to the next level.”