Rogers Adds Gravitas Programming

LOS ANGELES: Rogers Cable Communications has entered a multi-year deal with Gravitas Ventures, a distributor and programmer of content across VOD platforms, adding Gravitas Movies and Gravitas Events packages to the Canadian cable provider.

Gravitas will license 20 hours of new content per month through the Gravitas Movies and Gravitas Events packages to Rogers. Gravitas Movies showcases titles straight from their New York and Los Angeles theatrical premieres and from film festivals like Sundance, Toronto, SXSW, Tribeca and Cannes. This new relationship extends Gravitas’ North American reach and is the 30th operator partner Gravitas has licensed to in the last year. Gravitas programs thousands of hours of entertainment content, including feature films, documentaries, animation, alternative sports, wrestling/mixed martial arts, comedy, poker and concert presentations

"We are excited to partner with Canada’s largest cable company and expand Gravitas’ distribution across North America to up to 75 million homes," said Nolan Gallagher, the founder and CEO of Gravitas Ventures. "As consumers continue to turn to alternative viewing platforms like VOD, Gravitas provides more than 3,000 hours of content, offering a solution for multichannel broadcast companies looking for fresh and engaging content as well as a destination for independent filmmakers to show their work to millions."