New Addition to Telefe Sales Team

BUENOS AIRES, January 13: Guillermo Borensztein has joined Telefe International as a sales executive, working with the Argentinean distributor’s clients in Asia and parts of Eastern Europe.

Borensztein will report directly to Michelle Wasserman, the head of international programming sales, formats and production services. "This new addition is due to the need of Telefe International to strengthen business within the Asian market and to the great development of the unit within the European region," Wasserman said. "On the other hand, the growth and consolidation of Telefe International in the industry has led to a reorganization of our structure, in this case, adding Guillermo to the team. We are very confident that he will provide all his experience to consolidate our unit in such an important market for Telefe International."

—By Mansha Daswani