German Merchandising Broker in Place for Dragon Ball Franchise

TOKYO,
December 4: Toei
Animation has appointed The Licensing Company Germany as the merchandising
broker for Dragon Ball, Dragon Ball Z and Dragon Ball GT.

The
Licensing Company Germany will handle Germany, Austria and German-speaking
Switzerland. The Licensing Company will have all merchandising rights for the
brand with the exception of toy, video game, publishing and Lamincards
categories.

"The
Licensing Company ranks among one of the international market's most prolific
licensing organizations and brings to its representation of Dragon Ball an outstanding track record of licensing success and a deep
commitment to our brands," said Kanji Kazahaya, the director of the
international department of Toei Animation.

"We
are excited to be working with Toei Animation, one of the most respected names
in animation production," added Marlies Rasl, the managing director of The
Licensing Company Germany. "The company's Dragon Ball continues to
rank among the world's most powerful brands and to be loved in Germany."

—By
Kristin Brzoznowski