V-me Adds Cooking Block to Schedule

NEW YORK, November 7: U.S.
Hispanic network V-me debuted its all-new food lineup on November 1, featuring
original shows from Latin American food network elgourmet.com, a channel produced by
Pramer.

The new block airs every
weekday from 3 p.m. to 4 p.m. and Sundays from noon to 1:30 p.m. Featured
series include Sumo Placer, with chef
Sumito
Estévez introducing viewers to Venezuelan cuisine; Donato Cucina, which follows chef Donato De Santis on a culinary
tour of his native Italy; Gourmet Light,
centered on Mexican chef Enrique Fleischmann as prepares healthy meals; and Recetas en Cadena, featuring Alfonso
Cadena preparing original recipes in his own fusion style. Also set to air are All Uso
Nostro, presenting New World versions of Italy's classic recipes; ABC Gourmet, a series of educational
cooking classes; and Pasteleria.MX,
about the art of Mexican pastry making.

In addition to the daily
TV block, VmeTV.com will feature recipes, cooking tips and techniques and bonus
content.

"Good
food is at the center of every Latin home," said Carmen DiRienzo, the
president and CEO. "V-me is excited that Latin America's premier food
programmer is joining our family of world-class content partners to bring even
more exclusive lifestyle content to our national audience."

"It's
an honor to be part of V-me's prestigious programming," added Pramer's
CEO, Alejandro Harrison. "We will now be able to offer the U.S. Hispanic
audience the talent and knowledge of our chefs, together with the elgourmet.com
branded programming that's been successful throughout Latin America for over
six years. Together with V-me we believe Latin food and cooking traditions are
a language that unites all Hispanics."

—By Kristin
Brzoznowski